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Green Flag Racing – Show Your Stuff
Learn To Sell - Are You Kidding? I Ain't Selling Nothin'
As the meeting progresses, more than likely you will run across some objections from the prospect. Do some thinking in advance about how you will answer those. You don't want to be fumbling for an answer in the middle of your presentation. Here are a few typical objections you might hear:
- "It's out of our budget."
- "I don't think it will really work."
- "Timing is not right - maybe next year."
- "How can this be more cost-effective than a billboard or newspaper ad?"
- "We don't have the resources to manage another project."
Once again I highly recommend Tom Hopkins' book How To Master the Art of Selling . Once you begin getting objections, you can know the deal is almost done! Most objections are simply the prospect saying "I'm just about ready to buy as soon as I get these concerns taking care of."
The next few steps of addressing their concerns, moving them towards a close, and final negotiations are the final steps of any sales process, and Tom Hopkins' book has outstanding material on these subjects. The more you can learn about the art of selling, the more successful you will be at raising sponsorship funds. Reading through a book like Tom Hopkins' will provide insights to the sales process that could only otherwise be gleaned from years of trial and error experience.
And while we're talking about selling, are you one of those that don't like sales? If so, you're not alone. Actually, you'd probably find the majority of people aren't too keen on it. However, that's most likely because they can't see themselves in the traditional sales roles of used cars, insurance, furniture, door-to-door encyclopedias, and on and on.
But that's not what we are talking about here. We're talking about racing, race cars, burning rubber, screaming engines, excited fans and checkered flags. This is your passion. It's in your blood! We're not selling anything to anybody. We are offering the opportunity for businesses to get involved in the most exciting, fastest-growing kick-butt sport in the modern world - RACING! The checkered flag's in sight. It's time to close this deal and get that winner's check!! It's your turn on the Podium!!!
Next section: Checkered Flag - Close the Deal and Get the Check - Go there now!

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