On The Podium – Promote Your Sponsor

NASCAR - The Ultimate Role Model

• NASCAR - TV coverage on SPEED, Fox, TNT, FX, or NBC seven days per week
• NASCAR.com - Nearly 1 million hits per month
• Sponsors from Reeses candy to Viagra
• NASCAR Nation, NASCAR Live, NASCAR Victory Lane, NASCAR 360 weekly TV shows
• More primetime commercials than any other race series
• 3 National Series, 4 NASCAR Dodge Weekly Series, 8 NASCAR Regional Series
• Nextel Trackpass Live and on-demand qualifying, practice and race coverage with in-ear audio, real-time race telemetry dashboard displays, live leader board and more - No other racing series has anything close to Trackpass
• Show cars at grocery stores, Home Depots, Lowes, and malls from coast to coast
• NASCAR Performance nationwide auto repair facility and parts network
• NASCAR.com To Go Wireless Service
• NASCAR Youth Initiative All-American Soap Box Derby
• NASCAR Charity support from NASCAR On Track for Charity to NASCAR Day to NASCAR.com Charity Auctions
• A group of some of the most popular sports celebrities in the country with raving fan clubs that follow their every lap
• Racing displays at most any grocery or convenience store you walk in

Whew!!!! When it comes to marketing and promoting, no racing series (or any other sport for that matter) comes close to NASCAR! And the teams involved take full advantage of all that NASCAR has to offer in securing sponsorship. Now, you don't have to be running in a NASCAR series to benefit from the kind of program they have put together. All you need to do is look, learn and apply.

First, look at the list above at all the tremendous ways NASCAR and the involved teams market their product. Go to NASCAR.com and team web sites to get an idea of even more marketing strategies. Watch the drivers, crew chiefs and team owners as they give their polished interviews before the camera. There's tons of stuff you can learn about how to market your race team and improve your professional image by studying NASCAR.

Now take those ideas you learn and apply them to your race program. And you don't need a million-dollar budget either. You may find ideas for your web site design, show car program, charity involvement, souvenir sales, or transporter graphics. You may be impressed by the way a certain driver gives TV interviews and could model that for yourself. Perhaps you really like the ways a particular sponsor utilizes its affiliation with its race team and could pass those ideas along to your sponsor.

Whatever you come up with, you know that if NASCAR is doing it, then you've got a winner. NASCAR is the ultimate role model when it comes to marketing and promotion of the series and team's sponsors.

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