Get Funded - Racing Sponsorship

$11 billion - That's the forecast for sponsorship spending here in North America alone - more than enough to carve out a share to fund your racing program. But just like racing for that finish line, you have to go out there and get it!

Below is the outline for our complete overview of the sponsorship process, proposal development, contacting potential sponsors, getting the check, promoting your sponsor and then preparing for the next racing season.

So, from pre-race prep to a podium finish, follow along below for the nuts-and-bolts of Racing Sponsorship and start planning your attack to get funded and Go Racing Now!

Pre-Race Prep - The Sponsorship Plan of Attack

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The Business of Racing

Racing Sponsorship Overview

Set Your Goals and Plan Your Attack

Your Team's Image - Yugo or Ferrari?

The Racing Business Plan

Create Your Budget - Do I Need $5 or $10 Million?

When Do You Start - Before or after you need the money?

 

In The Paddock - Develop Your Racing Proposal

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Is It Really That Important?

The Racing Proposal Components

Putting It All Together - Make It Pretty, or Else!

 

 

 

Pole Position - Set Your Targets and Attract the Attention of Potential Sponsors

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Who Do You Target?

Network and Prospect - The Art of Mingling

Contact - Go Get 'em

Send Your Proposal

Follow-up, Follow-up, Follow-up

 

Green Flag Racing - Show Your Stuff

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Dress For Success

Present Your Racing Program

Learn To Sell - Are You Kidding? I Ain't Sellin' Nothin'!

 

 

 

Checkered Flag - Close the Deal and Get the Check

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Show Me The Money!!

 

 

 

 

On The Podium - Promote Your Sponsor

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Market and Promote

NASCAR - The Ultimate Role Model

Media Mania

Justify or Say Goodbye

Hey, What About Next Year?

 

 

Diggin' Up More Info

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Sponsorship Resources